``Innovation! We don’t just talk about it; we live it, we breathe it, and we deliver it.``
Head of New Product Development, Lorna Godfrey
Team: Works!
Highly experienced team!
“I have a highly experienced team and we are fortunate to travel for inspiration. Market insight keeps us on the pulse of food trends; ingredients, flavours, and lifestyle, allowing us to proactively design, develop and deliver creative products with our end user in our collective minds-eye. Needless to say, as Chefs, we aim to make the back of house preparation as easy as possible.”
FOODSERVICE CROSSOVER
When a Food Service product lends itself perfectly to Retail, we look for Partners to bring this vision for home cooking.
The ‘Now This Is Cheesy’ retail brand was launched in 2020, bringing the already successful ‘Cheese ‘O’s products to a wider market; an extension to the 2017 foodservice products line under the same trademark.
Retail
Our Retail partners plan creatively exciting seasonal events for example, Valentines, Halloween and Christmas. This is when we work in direct collaboration inventing bold and inventive solutions for short production runs.
A Halloween Brief for instance, tends to be based upon crazy ideas where elements of trick or treat can be implemented. This can be achieved by using extremely hot chilies, unnatural colours and strange tasting ingredients. Ideas must always be fun, surprising, and inevitably shocking.
Summer Briefs tend to be less specific allowing for creative inspiration to take flight, generating ideas based on latest trends, bold fresh flavours and summer vibes. In reaching our new product ideas we consider cooking environments like garden parties, BBQ’s, and sharing plates.
Vegan Future!
What does Vaclan Petlav, Innovates NPD Chef have to say?:
“Over the years we have seen NPD in this sector moving from challenge to challenge starting with the obvious one, the much loved hamburger. But once the market became saturated with numerous brands and countless vegan burgers, the focus shifted to pork and sausage alternatives, then chicken, then white fish and now seafood. For sure! There are exciting times ahead for innovative product development”.
DEDICATED
Our team of development chef come from a range of industry backgrounds
Innovate Foods are proud to have a dedicated team of development chefs from a range of industry backgrounds. They are what sets our development thinking apart from other manufacturers. Our NPD team truly understands the pressure and constraints that modern-day catering requires from them and the food they produce.
Success
Our success lies with our complete understanding of our client’s business and their food requirements.
Our success lies with our complete understanding of our client’s business and their food requirements. The NPD Team takes care to research high street brands and current food and consumer trends. Culinary tours enable our development chefs to better tailor products that elevate a client’s menu from competitors.
They pride themselves on a market knowledge and a flexible approach; they develop and maintain long-standing relationships with our customers through one-to-one account management and unsurpassed understanding of our customer’s needs.
